Giulio Fiocchi worked for a bank in 1876 in Milan, Italy. He was sent to collect on a loan in Lecco, Italy that been given to a manufacturer of black powder and muskets. Giulio researched the situation with the borrower, and they determined it was not possible for the borrower to repay the loan. Giulio returned to Milan with thoughts of getting into the ammunition manufacturing business running through his mind. He knew that metallic ammunition was a new and growing market. Gioluio proposed the idea to his brother Giacomo, and they both were able to convince Giulio’s bank to lend them the money necessary to purchase the insolvent company. The next year, Giulio Fiocchi Enterprises began manufacturing ammunition.
Fiocchi focused on ammunition for sporting and hunting at first, but during WWI Fiocchi produced some ammunition for the Italian army. The factory was seized in WWII by the Germans, and as Allied forces closed in around them, the Germans attempted to destroy the factory. Factory employees resisted and prevailed over the Germans on the ground, but they were unable to protect the factory from the bombs being dropped from Allied planes.
The Fiocchi family rebuilt their factory after WWII with the latest in advanced design and technology. This modern rebuild enabled Fiocchi to manufacture the most advanced ammo available at the time. Fiocchi was able to stay abreast of the expansion of ammunition market during the 50’s and 60’s.
The company began marketing their new and improved ammo to a broader audience. They entered into an agreement with Smith & Wesson in the 1950’s to manufacture ammunition at a factory in Alton, Illinois, but the agreement was short lived. The Fiocchi brand returned to the United States in 1983, but to Missouri this time, where they laid the foundation for a plant that now manufactures practically all the Fiocchi ammunition which is sold in America.
Fiocchi today still produces high quality ammunition that has a deserved reputation as some of the best available. The company sells shotgun shells for shotgun competition and competitors at the world class level. Fiocchi also manufactures NATO spec certified ammunition.
Fiocchi is an innovator in the field of ammunition, selling Cyalume Chemtracer shotgun shells, and their Canned Heat product line. They also introduced the Cowboy Action Line and the Tundra Rifle line, demonstrating their responsiveness to market needs. Fiocchi keeps a finger on the pulse of the ammunition market, and seems to be able to anticipate new directions. They continually refine and expand their already inclusive line of centerfire ammunition.
Fiocchi has a strong history, and is committed to remain on the cutting edge of quality and meet all their customers’ needs. Fiocchi is likely to continue improving their influence and reputation among American sporting shooters.