Most Popular Guns in the U.S. (Updated 2025)

By Cassandra McBride

Last Updated: Mar 2, 2026

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Cassandra McBride

With a Criminology and Sociology background, Cassandra blends advocacy and research to write data-driven articles on the outdoors, politics, and firearms. A staunch Second Amendment supporter, she empowers women through firearm training. At Ammo.com, her work sheds light on gun deaths, ownership trends, and overlooked angles in gun debates.

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Cassandra McBride, "Most Popular Guns in the U.S. (Updated 2025)"
(https://ammo.com/research/most-popular-guns)

Methodology

Identifying the most popular guns in the U.S. is challenging due to limited sales data. We used the following criteria to discern which guns are most popular in 2025:

1. Top Selling - Guns that achieved high sales numbers (according to admittedly limited data)
2. Top Rated - Guns that are highly rated, positively reviewed, and recommended by experts, enthusiasts, and gun owners
3. Available - Guns that are freely available for purchase

Note: The numbers of firearms manufactured and sold are not tracked in the U.S. We used the most recent estimates in the following table.

Most Popular Guns in the U.S.

#1 - Ruger 10/22 - Semi-Auto Rifle

The Ruger 10/22 maintained its spot as the most popular semi-automatic rifle in 2025. The .22 LR rifle has been a dominant force in the market since its release to the public in 1964.

The 10/22’s affordability, accessible design, and ease of customization make it an excellent choice for plinking and varmint control. With multiple available variations and more than 7 million sales worldwide, the 10/22 is poised to remain immensely popular for a very long time. ⁽²⁾

#2 - Tikka T3 - Bolt Action Rifle

The Tikka T3 and its successor, the T3x, have maintained their spot as the most popular bolt-action rifles in 2025. Manufactured in Finland by SAKO (a subsidiary of Beretta Holding), the rifle celebrated its one-millionth sale in 2020. ⁽³⁾

Known for its 1 MOA guarantee, this affordable, reliable, and versatile rifle is revered for its superior accuracy. Used for hunting, competition, and tactical applications, the Tikka T3 lineup appeals to many shooters who seek a balance of quality and cost.

#3 - SIG Sauer P365 - Semi-Auto Pistol

The SIG Sauer P365 is the best-selling new semi-auto pistol in 2025. Although this handgun is younger than others on our list, it redefined the concealed carry market with its micro-compact design and has remained a top seller since 2018. The P365, P365X, and P365XL may very well be top-selling guns on the market.

Much of the P365’s appeal lies in its 10+1 flush-fit magazine capacity despite having a pocket-sized frame. Although SIG Sauer doesn’t release its sales data, it is estimated that the company sold more than 2 million models over the past two consecutive years. ⁽⁴⁾

#4 - Ruger Blackhawk - Revolver

The Ruger Blackhawk combines the feel of the Old West with modern engineering. The Blackhawk has sold an estimated 2 million units since its introduction in 1955. ⁽⁵⁾

Unlike the Colt Single Action Army it resembles, the Blackhawk has adjustable sights and more reliable coil springs. Its modern safety bar makes this revolver safer for modern ammunition. Its many aftermarket accessory options have only contributed further to the Blackhawk’s immense popularity.

#5 - Benelli Super Black Eagle - Semi-Auto Shotgun

The Benelli Super Black Eagle (SBE) surpassed the Beretta A300 in 2024, becoming the most popular semi-auto shotgun in 2025.

The SBE is revered for its reliability, comfort, and low maintenance. The original 1992 design has been improved upon by its Italian manufacturer over the years. Its current third generation (SBE3) includes the Inertia Driven System and ComforTech recoil-reduction system. ⁽⁶⁾ The SBE is a favorite among waterfowl hunters due to its rugged reliability and ability to handle everything from light target loads to 3-1/2" magnums.

#6 - Mossberg Model 590 - Pump-Action Shotgun

The Mossberg Model 590 is the most popular pump-action shotgun in 2025. It is the military-grade evolution of the classic Model 500, meeting U.S. Mil-Spec 3443E (capable of withstanding harsh environments, with adequate safety features).

This shotgun's numerous configurations have made it a favorite among civilians, the U.S. military, and law enforcement agencies for nearly six decades. Mossberg has sold more than 12 million Model 590s since its introduction in 1961. ⁽⁷⁾

#7 - Marlin Model 1895 - Lever-Action Rifle

The Marlin Model 1895 remained the most popular lever-action rifle in 2025. Introduced in 1895 and then reintroduced in 1972, Sturm, Ruger & Co. has kept this rifle relevant in the 21st century by combining its classic design with modern features.

Chambered in .45-70 Government, the Model 1895 appeals to big game hunters, collectors, and those who love high quality and superior accuracy. ⁽⁸⁾ From upgraded sights to Picatinny rails and suppressor-ready threaded barrels, the Model 1895 is available in practically any configuration.

American Guns: An Ongoing Love Affair

American gun owners appreciate craftsmanship, versatility, heritage, and innovation. The most popular guns in 2025 show that while shooters embrace modern technology like SIG Sauer's P365 and Benelli's Inertia-Driven shotguns, they also value timeless classics like the Ruger 10/22 and Marlin Model 1895. Wondering about how many gun owners in the US there are? Our full report breaks down the numbers by state, age, gender, and year.

Sources:

1. Gun Genius: Most Popular Guns in 2025
2. Ruger 10/22 Carbon Fiber Rifle: The X-22 Factor
3. One Million Tikka T3/T3x Rifles 10. March 2020 – Tikka T3x Lite Stainless cal. 270 WSM
4. Sig Sauer P365 Model Explained (History, Evolution, & More)
5. Ruger Blackhawk: Versatility and Durability in the Spirit of the Old West
6. The Benelli Super Black Eagle: One of History's Great Duck Guns
7. Most Produced Gun Models
8. Guide Gun Series Model 1895

Written by

Cassandra McBride